Be Genius Design
China
"Be Genius Design and Cultural Research (Shenzhen) Co., Ltd." is an institute jointly established by Youkun Design of Shenzhen, School of Design and Arts at Henan University of Technology, and Guanyi Cultural Design Research Center. The company's mission is to propel the advancement of cultural research and design-related fields. Its dedication lies in crafting cultural and creative product designs that resonate with societal needs, thereby pioneering a fresh endeavor in collaborative industry-academia-research initiatives. Access Be Genius Design Newsroom
Featured Designs
Be Genius Design
Fire Testing Equipment
This product conducts combustion experimental testing of different materials, analyze combustion data, supports data for new material development, and standardizes production activities. At the same time, designers took further consideration of the behaviors and habits of users and added storage space for experimenters' personal belongings, so that they can get a more convenient and pleasant experience in the operation of the experiment. It guarantees lab safety and data accuracy, laying a good foundation for cloud control and experiment in the future.
A' Commercial Appliance Design Award - Silver (2023) - Access Be Genius Design Fire Testing Equipment Press Kit
Be Genius Design
Theme Park
This is an artistic park installation centered around the theme of eyeglasses. The designer incorporates vibrant colors and fashionable elements into the design, integrating them with the eyeglass theme. The installation includes interactive screens, a photo wall, public seating shaped like eyeglasses, and large-scale interactive eyeglass structures, all seamlessly blending into the environment. Visitors can take photos and interact with the installations, enhancing their overall experience. These designs are free of sharp edges, ensuring safety for all.
A' Advertising, Marketing and Communication Design Award - Bronze (2024) - Access Be Genius Design Theme Park Press Kit
Be Genius Design
Metal Bookmark
The design of this creative metal bookmark is a true testament to the fusion of artistic inspiration and the vibrant essence of campus life. It ingeniously marries the distinct architectural features that define the campus, the flowing ribbon-like motifs that symbolize knowledge, the diverse and lively colors drawn from campus experiences, and the joyful moments that make academic life memorable. Together, these elements craft a visual experience that resonates deeply with the emotions and cherished memories of every student.
A' Giftware Design Award - Bronze (2024) - Access Be Genius Design Metal Bookmark Press Kit
Be Genius Design
Cultural and Creative Products
Derived from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu, the designer immersed themselves in a comprehensive study of its form, legends, and cultural significance. Skillfully weaving these elements into the fabric of contemporary aesthetics, they achieved the creation of not just functional but also stylish everyday decor items. This seamless fusion effortlessly infuses a sense of tradition into modern living, encapsulating the cultural richness of Pixiu in a manner that is both practical and visually appealing.
A' Cultural Heritage and Culture Industry Design Award - Iron (2024) - Access Be Genius Design Cultural and Creative Products Press Kit
Be Genius Design
Cultural and Creative Gifts
The distinctiveness of the cultural and creative gift design for the Chinese Grain Museum becomes apparent through the flawless integration of grain-themed illustrations with the museum's architecture, natural elements, and traditional culture. This results in visually imaginative depictions that are enriched with unmistakable traditional Chinese features. Going beyond merely coordinating with the museum's theme, the design acts as a reflective surface, offering a glimpse into China's opulent agricultural culture and traditional arts.
A' Giftware Design Award - Iron (2024) - Access Be Genius Design Cultural and Creative Gifts Press Kit
Be Genius Design
Environment Graphic
Designers pondered and studied how to make the environment more harmonious with people, make the city more suitable for people to use, make the space more consistent with visual, tactile, auditory and other sensory experiences, and integrate general design concepts to incorporate the urban detail design of everyone can live a happy life into the core content of the design, hoping to realize social value, humanistic value and public welfare value in the project, so that the society will be better because of the design.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2023) - Access Be Genius Design Environment Graphic Press Kit
Be Genius Design
Food Waste Treatment
Designers started with the concept of sustainable development and designed this equipment together with customers. They hope to take the recycling of kitchen waste as an opportunity to let the environmental protection concept penetrate into every restaurant and family, and provide higher quality kitchen waste treatment services for remote islands, plateaus, and other places in need, which can not only reduce the environmental problems caused by kitchen waste but also reduce the pollution caused by back and forth transportation, contribute to carbon neutrality and sustainable development.
A' Commercial Appliance Design Award - Bronze (2023) - Access Be Genius Design Food Waste Treatment Press Kit
Be Genius Design
Environment Graphic
In order to make the design more in line with the habits of the city and people, designers constantly investigate various scenes, observe people's behavior in the environment, and sort out effective design schemes: bus stop image, station posts, well covers, smoking areas, traffic barriers, etc. From the perspective of visitors, in-depth analysis is made to understand the characteristics of local industries. In every detail of the city, the industrial culture expressed by the space environment is fully displayed to enhance the visitors' space experience.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2023) - Access Be Genius Design Environment Graphic Press Kit